Berkshire Eagle

November 3, 2019
With need rising, Berkshire Bounty's work increasing to solve hunger (Click the title to open the article)

Berkshire Record

October 31, 2019
Mel Multiplied
Op. Ed. by Mickey Friedman

I do Thursday. A member of a team picking up donated food from Fuel, Big Y, Guido’s, and Great Barrington Bagel to deliver it to People’s Pantry for their weekly food distribution. Early on it was Mel Greenberg, sometimes Phyllis Weiss, my steadfast downstairs neighbor Jurek Zamoski and I. Others did Tuesday and Friday.

When Jurek moved, Mel enlisted Mark Cohen in our efforts. And Mark enlisted the essential Billy Hunter. For more than a year now we worried what would happen as first Phyllis Weiss died and as Mel Greenberg got sicker. They were the critically important founders of Berkshires Bounty. We worried that their/our several decades old good work feeding the hungry might fade away without their ever-present personal commitment.

Mark proved instrumental as Mel moved closer to death, helping to assure a smooth transition, ably representing Mel while shepherding the birth of the new organization, Berkshire Bounty.

Mel and Ellen Greenberg offered not only the inspiring vision they promoted all these years, but Berkshires Bounty’s bank account which paid for a much-needed van for food pickup and delivery.

Mark’s story is instructive. Initially, he was moved to help Phyllis and Mel who, in their seventies and eighties, were clearly struggling with the physical aspect of the work. But Mark learned, as I had, Mel’s generosity was infectious: "My motivation changed (and was enriched) once I had the chance to directly experience the people (and stores) that were donating food, the People's Pantry that distributed it, and most significantly, the people who were receiving it. I discovered I was deeply grateful to be of service to others, and to make a major contribution helping those who suffer from food insecurity."

In retrospect, it makes perfect sense that talks began with Backyard Bounty’s Mark Lefenfeld, Jay Weintraub and Paul Kaplan. It was Fall 2015, when Jay approached Mark about rescuing apples from Jay’s trees that would never get picked or eaten. Mark quickly volunteered to pick apples and organize a non-profit to do it on other local properties. Neither were fully aware where the attempt to solve a simple, single problem would lead them.

One apple led to another, then from apples to peaches and pears. Jay explains: "This was originally conceived as a project for September/October. We thought it would be easy to find property owners with trees, people excited to work together picking apples, and food pantries who could distribute the apples. We were right on all accounts -- but the weather played a trick on us, and there were almost no apples on the trees the first year of our operation. That was a curse and a blessing, as it led to our decision to branch out -- to go beyond the apple trees, to supermarkets and farmers' markets."

And so they grew. By 2017, Backyard Bounty rescued over 8,000 pounds of fruits and vegetables that might otherwise have ended up in landfills or as compost. They distributed 33,000 pounds to families in need in 2018.

Mark talked about how solving the too many apples falling off trees led him to committing “to an activity that addresses a ‘real world’ need (food insecurity in the Berkshires)." He stressed: “I love the idea of creating something from scratch that is intended to meet a need and succeeds in doing it." With Backyard Bounty "I saw an opportunity to make a real difference."

Jay’s neighbor, Paul Kaplan, joined their efforts: “For a long time I felt the best way I could help was through annual charitable donations to the Greater Boston Foodbank and Feeding America but when I moved to the Berkshires full time I looked to shift my focus more locally and find a way to be involved that would also include more hands on volunteering. It has been incredibly satisfying to see firsthand what a big positive impact our group of volunteers is having in the community.”

And so in 2019, a new organization, Berkshire Bounty was formed with the combination of two similar operations ( And what could have been the slow death of an incredibly important several decades long volunteer effort has instead become a major victory for the community. Invigorated, larger than ever.

Today Matt Chester, Mark Cohen, Geoffrey Donelan, Larry Frankel, Billy Fuller, Peter Gale, Rabbi Neil Hirsch. Rabbi Liz Hirsch, Paul Kaplan, Mark Lefenfeld, Mark Pruhenski, Ben Silberstein, Jay Weintraub and I pick up food from Big Y, Fuel, Guido’s in both Great Barrington and Pittsfield, Price Chopper, Barrington Bagel, Berkshire Co-op, and the GB Farmer’s Market (Indian Line Farm, Markristo Farm, MX Morningstar Farm, Double Decker Farm, Mycoterra Farm). We distribute food to People’s Pantry, St. Peter’s Church Food Pantry, Claire Teague Senior Center, Volunteers in Medicine, Guthrie Center, Construct, Berkshire South Regional Community Center, WIC/CHP, Berkshire Immigration Center, Salvation Army, Sheffield Food Assistance Program, Stockbridge Senior Center, South Congregational Church, Berkshire Fallon Medicaid ACO, and WIC/CHP Pittsfield.

Mel multiplied. More volunteers. More merchants. More farms. More food. Less hunger. Taking better care of those who need help.

BERKSHIRE MAGAZINE, June 2018, Sharecropping - Backyard Bounty distributes surplus to those in need>
(Click the cover to open the article)


BERKSHIRE NON-PROFIT CONNECTIONS, January 2018, Berkshire Bounty
(Click the cover to open the article)

Berkshire Magazine


Backyard Bounty: Alleviating hunger in the Berkshires

Alford — What to do when your backyard apple trees produce many more apples than you can eat? Help is at hand now thanks to the newly formed Backyard Bounty of the Berkshires, a nonprofit established to collect bumper crops of fruit that is distributed to the hungry. Two retired South County men came up with this idea, and now you, too, can be part of this socially conscious mission.

A Berkshire apple orchard in the fall, producing an excess of apples that can be given to Backyard Bounty's campaign against hunger.

This story started last year, when an Alford resident, Jay Weintraub, was so overwhelmed with a bumper apple crop that he hooked up with a friend, Mark Lefenfeld, to establish Backyard Bounty, a philanthropic organization committed to help feed the hungry. Along the way to this noble goal, the two men are also helping fruit tree owners dispose of their excess fruit for a good cause.

Their next step is organizing the gleaning operation. To that end, they are actively soliciting homeowners who usually have an excess crop of apples. Then, when the time is right, they will be looking for volunteer pickers to gather and distribute the apples. There also will be a do-it-yourself option for those who want to pick their own fruit and donate it directly.

This elegant solution to two issues — overabundance and hunger — will need homeowners to donate their extra fruit, and then people to harvest the crops. To accomplish their goal, they are working with the Food Bank of Western Massachusetts, and a limited number of other organizations that provide food assistance in South County.

Mark & Jay
Mark Lefenfeld, left, and Jay Weintraub, the organizers of Backyard Bounty of the Berkshires.

This concept of growing, picking and distributing home-owner grown fruit on an organized basis is new to the Berkshires, but has been done successfully for years in warmer parts of the country. Weintraub and Lefenfeld have consulted with some of these organizations to gather useful information and handy tips on how to proceed. They quickly learned the extent of regulations governing food preparation and handling, a daunting task at best. “We want the project to be doable,” they say, so they are limiting themselves to apples, pears, and peaches, all of which are easily transportable. “We don’t want to get ahead of ourselves.”

The biggest challenge to Backyard Bounty is finding outlets for the picked fruit. They consulted with Barbara Zheutlin, director of Berkshire Grown, and Peter Stanton of the Nutrition Center. Stanton suggested that they contact Green Pastures, a fund of the Berkshire Taconic Community Foundation, from which they received a small grant.

Finding the fruit tree growers is one challenge. Another is finding local distribution points. To that end the men have been in touch with all of the food distribution organizations in South County, including various churches, WIC, and food pantries. They have enlisted the cooperation of the Food Bank of Western Massachusetts for deliveries further north.

Backyard Bounty

Weintraub and Lefenfeld understand that anyone establishing a new organization confronts many unanswered questions that always seem to pop up at inopportune times. But they also have found that homeowners with fruit trees are enthusiastic about the concept. Backyard Bounty is a socially conscious solution for homeowners who, starting in late summer, wonder “What am I going to do with all of this *$% fruit?”

To prepare for their first season of fruit distribution they are recruiting fruit tree owners through posters, email, stories, and word of mouth. Zheutlin of Berkshire Grown has been a useful consultant. The men feel that they should publicize their project at the beginning of the growing season to guarantee that they will get enough fruit to make a difference.

The two are concentrating their organizing efforts in South County, believing with some justification that there are enough people with fruit trees to collect a sizeable amount of fruit. Moreover, South County is rife with social action organizations that can help publicize their efforts. The Good Samaritan laws provide the men protection from any potential brouhahas that might occur. “We aren’t processing fruit–simply collecting and distributing it,” they say.

Weintraub and Lefenfeld have chosen to start Berkshire Bounty with apples because of their durability. Understandably they do not want to start picking fruit only to find that they did not have the right storage to keep the fruit in good shape. Moreover, softer fruit is too likely to get crushed.

The pair will be looking for volunteers with pickup trucks, and will rent vehicles if private ones are not available. They will need tools appropriate for fruit picking, cardboard boxes, mesh bags, and insurance.

Jay Weintraub, a retired financial analyst on Wall Street, has been busy since his retirement. He created the popular website “Alford Assist,” which gives Alford residents the opportunity to get assistance from neighbors. Weintraub has also been active in the campaign to bring high speed Internet to Alford, and was recently elected to the board of the Alford Municipal Lighting Plant.

Mark Lefenfeld was a senior executive at a specialty investment practice for 20 years, and spent the next ten years as a consultant in that field. Following his retirement, he sat on the Great Barrington Finance committee for two terms, and is the immediate past president of the Hevreh congregation in Great Barrington.

Weintraub and Lefenfeld see their mission in part as raising consciousness about the plight of the disadvantaged in Berkshire County. Berkshire Bounty’s creation is an example of ingenuity and compassion, two characteristics that help define the culture of the Berkshires. “We want to do good and have fun, and make a difference on the hunger issue.” Amen to that.

Information About Gleaning

How the Ancient Practice of Gleaning is Still Getting Food to the Needy (Pittsburgh NPR)

Gleaning America’s Farms: Unused Crops Feed Hungry Families (NBC News)

Gleaning: An Old Tradition Made New (Newsprepper)

Gleaning a Harvest for the Needy by Fighting Waste (NPR)